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Nowadays, the trend is online shop. A lot of people are turning to the online shop that started marketing their products to social media. Perhaps many people already know if social media is one of the tools used in marketing products quickly. Not only Facebook or Instagram, they also started marketing their products through the much-discussed app Tik Tok.
Tik Tok App For Business
Today, TikTok is one of the most used applications, ranging from children, teenagers, adults to parents. Given the growing number of Tik Tok users, this can be an opportunity for businesses to introduce to the public related to the products sold.
They can upload creative content related to the products they sell such as uploading how they are made, how to order to packing when receiving orders. Currently, product packing is one of the important things that is considered whether to buy the product or not. The more creative and good the way a product is packing, the more guaranteed the products sold will be the more it is seen by the public.
Marketing a product through Tik Tok is quite easy, it only takes patience and creativity in marketing a product sold. It may be a little difficult for a beginner as it may be the first time in marketing the products it sells on this app. However, all of those processes will be missed easily, as long as they are patient and have the spirit to continue to learn about how to promote products in tiktok. Here are tips for beginners who want to market the products they sell through Tik Tok. Check out the review below!
Install the Tik Tok app and create a business account
Before you market a product, first install the Tik Tok app through the Google Play Store for Android users and the App Store for iOS users. The steps are as follows:
- Download and install Tik Tok app
- Open the TikTok app
- Sign up first to create an online shop business account. To sign up for an account can use email, phone number, Facebook, Google account, or Line from a business owned
- Create a username that matches the online shop name
- Switch to a business account by clicking “me” at the bottom right
- Select the triple dot in the top right corner
- Select “Manage Account”
- Click “Switch to Pro Account”. Wait for the loading process to complete
- Select the type of account you want. If it’s for business, then select “Business”. If you want to become a Tik Tok creator, select “Creator”
- Select a business category that matches the product sold
- Select “Edit Profile” by completing your business account data from the profile picture post and the contents of the business-related bio and the products sold in full.
- Also add links from businesses owned if marketing products they sell in other e-commerce
Build ideas To Create Content
Before you start marketing a product, it’s a good idea to think about what content you want to upload on your Tik Tok account like doing some research on what’s going viral on the app. Thus, the viral content can be used as a reference. If the content is carefully organized, it will really help you market the product using TikTok.
Tik Tok Trends
After doing your research, next is to create interesting content that follows the trend in Tik Tok. Always up to date about trending that is going viral is one way to help in content creation.
If you want to create content about a product that is sold, it is best to create content that introduces about the product, then what products are sold, how the ordering and payment system is up to how to pack the product. You can also create content about the beginnings of your business, your struggles ranging from material research to the product ready to be shipped and so on.
Make content as interesting and creative as possible. To quickly go viral and get into fyp, insert trending music and filters among Tik Tok users that are usually used for content about online sales efforts.
Create video content with captions
Similar to Instagram, videos uploaded on Tik Tok must be up to one minute long. With this duration limit of course it needs to be utilized as best as possible. When creating video content, don’t create it with origin. Create interesting video content and then also include captions that clearly describe what’s inside the video content.
When creating captions for uploaded videos, use concise, good, and interesting sentences. It is done to increase the selling value of products that are being marketed in Tik Tok.
Tik Tok hashtag
This is one way to improve your online shop business through Tik Tok. Please note that the use of hashtags is very influential in the breadth of the distribution area in marketing the business. It is also utilized by businesses who want products that are sold quickly known to people.
Therefore, use hashtags that are relevant to the content of the created video content or the name of the product sold. Avoid using hashtags that are too common and popular because it can make video content made sinking by other videos.
It’s even better to use a specific, less widely used hashtag so that video content containing products sold gets a spotlight. When creating hashtags, don’t forget to #fyp to allow uploaded videos to appear on the homepages of Tik Tok users.
Choose the right time to upload content
If you want to market your product in video to the Tik Tok app, it’s a good idea to choose the right time. That’s because it will affect the number of people who will see it and go viral faster. If you upload a video originally, it can be a waste.
The best time to upload a content is 12 to 5 p.m. It can also be at night. The times mentioned are the best time when at that time ranging from school children, college to workers will have free time to see the videos in Tik Tok
Influencer Tik Tok
Tik Tok users, especially young ones, are more interested in influencers. Therefore, working with an influencer is something to consider if you want to increase the sales of online businesses so that the products sold will be known to many people.
However, there are things to note when applying for cooperation, one of which is to look for information in advance about who influencers to work with. It is done to find out if the product marketing target is in line with the influencer.
Post videos as often as possible
Frequent posting of videos is one way to market a product sold to increase sales of online businesses in Tik Tok. the app will reward business accounts that post content frequently. The more that is posted with a variety of hashtags, the wider the spread of content created to market the products sold.
In one day, at least post at least two content. To make things easier, make plans for the schedule of posting content as detailed as possible so that content creation will be well controlled.
Tik Tok Ads
Another strategy in marketing a product through Tik Tok is to place ads using the advertising system that is in the application namely Tik Tok Ads. With these facilities, of course, businesses can place advertisements related to the products they sell easily. Create ads that not only steal users’ attention, but also increase their curiosity so that they have the desire to try products sold by businesses.
There are several types of Ads provided by Tik Tok including:
- Infeed Native Content : this type of ad is similar to ads on Both Snapchat and Instagram Story where it appears in the middle of your account feed. This ad contains a link that with a single click will be directly connected to the intended website
- Hashtag Challenge : businesses can market products sold by creating a hashtag challenge so that many users can follow so that the products marketed will be known to the users who follow the challenge
- Pre-roll ads : a video-shaped ad that will appear after opening the app
- Branded effects : ads that provide filters that can display the information of a particular brand
Keep in mind that creating a mature strategy is one of the important things in doing business especially to increase sales. Everything does need to be considered. When deciding to market a product to the Tik Tok app, there must certainly be considered starting from a growing trend, such as what viral fast video content, marketing targets, and so on should be considered. This is very important especially for budding businesses who are just trying to market the products they sell in Tik Tok.