Business

How to Promote a Business on Instagram

How to Promote a Business on Instagram

This post is also available in: Indonesia

Instagram was originally only used as a means of sharing moments in the form of images between individuals. But now the function is increasingly expanding towards the commercial. Of course this benefits businesses who want to promote products and services through social media.

Many online stores, ranging from the upper to the lower classes, utilize Instagram as one of the most powerful promotional media for shoppers. Some of the steps that sellers use include uploading interesting photos, endorses, paid promotions, and taking prize quizzes. But it’s a good idea to use elegant instagram promotional ways. Don’t do promotions that can bother others, one example is with spamming multiple artists. Here are some surefire tricks promoting your business on Instagram that you can try.

Post photos of interest consistently

Post photos that are consistently interesting. You have to rely on some photos of products that can catch the attention of consumers. Most Instagram users love unique and artistic photos. You can also add interesting ornaments in the photo. Upload photos consistently so your business Instagram account can look active and exist, so followers can also grow. Of course, hopefully the followers can provide feedback in the form of purchasing your product.

Use hastags (#) on uploaded photos

Hastag is one of the most important markers on Instagram because it is useful to insert photos into certain categories on all posts on Instagram. By including hastags, your photos will be easier for potential buyers to find. Find unique and frequently used hastags so your photos can be easily found on Instagram’s search feature. Therefore, maximize the hastag feature on your photos, both before and after the caption in the photo.

Give followers a special promotion

To make followers more active and interested in your business, it’s a good idea to offer promotions specifically to followers. The promotion can be discounted, product bonuses, prize draws, etc. You can get your followers to repost your photos on Instagram. It can also be with their photos, but still provide hastags or tags to your business account. Of course this becomes your free promotional means to other customers who haven’t followed your business account.

Use ad models

One of the potential buyer pullers is to use the ad model on the photo you’re about to upload, or the familiar term is endorse. You can use popular celebgrams, some local artists, as well as popular capital artists. Make a deal with them. After that, the model must evoke her photo with your product through their Instagram account. Don’t forget the tag to your business account.

That was some surefire way to do a promotion on Instagram. In addition, you should also always be friendly to followers. Don’t forget to reply to the comments of potential shoppers to make your online store feel friendly. Good-bye!

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