Apple Vision Pro Hits 200,000 Sales Milestone Amidst High Demand


Apple Vision Pro, an augmented reality (AR) headset, has reportedly gained significant traction with sales reaching 200,000 units, despite its hefty price tag of around IDR 55 million per unit. MacRumors disclosed these sales figures, and pre-orders for the AR glasses commenced on January 19, 2024. According to Apple analyst Ming-Chi Kuo, approximately 160,000 to 180,000 Vision Pro units were sold by Apple during the pre-order weekend, as reported by MacRumors on Tuesday, January 30, 2024.

Due to its high demand, the option for home delivery of the Vision Pro headset during its launch quickly sold out within a few hours of the pre-order session. Once home delivery options were exhausted, the alternative of picking up the Apple Vision Pro directly from the store also became unavailable. Kuo mentioned that the demand for Vision Pro might decline rapidly due to its premium price of USD 3,500, placing the AR headset beyond the reach of many consumers. Apple is expected to produce approximately half a million Vision Pro headsets, although whether they will sell that many remains uncertain.

On the flip side, it’s worth noting that not all popular streaming services will be accessible on the Apple Vision Pro upon its release. Several widely used applications, such as Netflix, Spotify, and YouTube, are rumored to be unavailable on Apple’s AR glasses.

Spotify has officially confirmed its unavailability on the Apple Vision Pro. 

“Users can still use or access YouTube via Safari on the Apple Vision Pro,” stated Jessica Gibby, a spokesperson for YouTube, as reported by The Verge on Monday, January 29, 2024. In addition to YouTube, Spotify also has no plans to create a dedicated app for the Vision Pro. Spotify spokesperson Gary Munford mentioned, “We cannot confirm these reports, and there are no plans for app development on Apple Vision Pro.”

Google, like Spotify and Netflix, is taking a similar stance, stating that they currently have no plans to develop new apps for the Apple Vision Pro. According to MacStories’ findings, out of the 46 most popular apps on the App Store, none directly support visionOS upon its release. This list may change over time, and some apps still offer Vision Pro support through iPhone and iPad apps.

However, the lack of native apps a few weeks after the launch of the Vision Pro may be disappointing for buyers of these augmented reality glasses.

Read Also: Apple Vision Pro Unveiled: Cutting-Edge AR Headset

Apple Vision Pro will offer access to hundreds of 3D films and streaming services.

Apple Vision Pro Hits 200,000 Sales Milestone Amidst High Demand

On the other hand, Apple has announced that entertainment content, such as 3D films, will be available on the Apple Vision Pro starting Friday, February 2, 2024. According to their statement, Apple highlights that there will be “more pixels than a 4K TV for each eye, combined with an advanced Spatial Audio system.”

“Apple Vision Pro is the ultimate entertainment device,” said Greg Joswiak, Senior Vice President of Worldwide Marketing at Apple, as quoted from their official website on Friday, January 19, 2024. “It’s unlike anything users have ever seen before, and we can’t wait for them to experience it for themselves,” Joswiak added.

Disney Plus is set to be available on the Apple Vision Pro

Not only Apple TV Plus, but one of the streaming platforms that will be available on the Vision Pro is Disney Plus. “Apple Vision Pro is a revolutionary platform that will bring our fans closer to the characters and stories they love while immersing them more deeply in everything Disney has to offer,” said Bob Iger, CEO of The Walt Disney Company.

Additionally, there will be streaming services such as ESPN, NBA, MLB, PGA Tour, Max, Discovery+, Amazon Prime Video, Paramount+, Peacock, Pluto TV, Tubi, Fubo, Crunchyroll, Red Bull TV, IMAX, TikTok, as well as MUBI. However, Netflix is still absent from this list.

Beyond these services, users of Apple Vision Pro will also be able to stream videos using Safari and other browsers. This extensive range of streaming options aims to provide a diverse and engaging content experience for users of the augmented reality platform.

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