The iPhone 15 will be launched alongside the new generation of Apple Watch
As September approaches, Apple fans usually anticipate the launch of new products. September has traditionally been the month when Steve Jobs’ company unveils its latest generation of products, particularly the iPhone. Recently, Apple has confirmed that it will hold a press conference on September 12, 2023, at its headquarters in Cupertino, California. In this press conference, the iPhone 15 will be the flagship product launched alongside the new generation of Apple Watch.
In its latest generation, the iPhone 15 will come in four models, including the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max. The latter is rumored to be renamed as the iPhone 15 Ultra, in line with its increasingly differentiated features and pricing. iPhone 15, according to rumors circulating in the market, is set to be the most expensive lineup of iPhones ever released by Apple. The significant price increase is expected to apply to the iPhone 15 Pro and iPhone 15 Pro Max or Ultra. Apple aims to create a significant price difference between the standard iPhone and the Pro or Pro Max models because they are said to offer more advanced features.
Indeed, the iPhone 15 Pro Max will exclusively feature a 10x optical zoom camera, a first for the company. Additionally, there will be a new top-tier storage option of two terabytes. Apple noticed that the sales of the iPhone 14 were somewhat disappointing, despite a few months of increased sales. The iPhone 14 Plus was only $100 cheaper than the iPhone 14 Pro, and the difference was not significant. Apple maintained the same profit margin across all iPhone models. Digitimes has confirmed that there is potential for a price increase of up to $200 for the iPhone 15 Pro Max. Meanwhile, the iPhone 15 Pro is unlikely to see a price increase of up to $100.
Certainly, it’s challenging for Apple to strike the right balance, but the company hopes that the relatively moderate improvements inspired by the iPhone 14 Pro for the iPhone 15 and iPhone 15 Plus will contrast enough with the iPhone 15 Pro and Pro Max, which will feature super-thin bezels, Thunderbolt 4 USB-C ports, faster charging, and titanium chassis to create a clear difference in value.
Besides the higher prices, there may also be difficulty in finding stores with iPhone 15 Pro stock. Last week, an analyst from Bank of America noted in an investor report that production was behind schedule, which could result in the phones not being shipped until the fourth quarter – October or later. The information reported that LG Electronics had issues producing screens for the iPhone 15 Pro and Pro Max for Apple. Another report mentioned that TSMC, the chip manufacturer for Apple, experienced technical delays in producing the 3nm A17 Bionic chips for the iPhone 15 Pro and Pro Max.